Bridgestone invests in tyre innovation

02 Mar 2020

Bridgestone Middle East & Africa, the leading tyre brand in the region, including the United Arab Emirates, has continued to be innovative with its tyre range in order to cope with the needs of the motor vehicles of the future.

This includes autonomous vehicles as worldwide mobility continues to slowly transform.

The most recent innovation from the company is Smart Strain Sensor technology, which came complete with Internet of Things tools.

This feature allows the owner of a vehicle to track temperature and tyre inflation pressure while also being able to measure the dynamic change that occurs in the strain when tyres are used.

The sensor also produces data that can be sent to other road users in order to prevent accidents.

This technology is believed to result in increased road and vehicle safety while also enhancing productivity for fleets.

The company has reaffirmed that it is committed to continuous product innovation and that it will steadily invest time and resources to create the future it envisions.

The managing director for Bridgestone in the region, Stefano Sanchini, says that connected vehicles are the future of roads amid increasing demand for safer and higher mobility.

The tyre industry has had to evolve in order to elevate the safety and performance of such vehicles, including electric, shared and autonomous cars, according to Sanchini.

Bridgestone continues to make use of tyre sensors that enable autonomous vehicles to predict the kind of surface they are driving on to allow them to cope with punctures without the need for user input.

These sensors will also allow for the capturing of data to determine the style of driving in regard to the condition of the tyres.

Predictive modelling also enables drivers to better estimate the remaining mileage before their tyres need to be fixed to ensure that they are operating at their highest efficiency.

Sanchini was on the panel at the recent Middle East Smart Mobility event in Dubai.

At the panel discussion on the autonomous road map of the region, including the UAE, and the challenges, goals and overall future vision for autonomous cars, Sanchini talked about the firm’s vision for the transformation of the role and functions of tyres.

Bridgestone intends to change tyres from being merely the contact point between the road and the vehicle and make them capable of gathering data to optimise the performance and safety of vehicles while increasing fuel efficiency and durability.

The changes to tyres could also result in reduced downtime for vehicles.

Sanchini also discussed the current plans and innovations being worked on by the company and his thoughts on what impact the ongoing transformation of mobility, including autonomous vehicles, will have on the region and the rest of the world.

Bridgestone is currently developing and perfecting tyre concepts that are connected and air-free.

Anyone who drives a motor vehicle in the UAE needs to have taken out a basic form of third-party car insurance in order to be in accordance with the nation’s laws.