More than 10% of Pagani vehicles sold in Middle East

17 Feb 2020

Nearly 13% of vehicles from Pagani, the Italian sports car manufacturer, are sold within the Middle East and Africa (MEA) region, according to Mansour Al Yasin, the company’s regional head of sales.

At the opening of the brand’s first regional office within the Dubai Design District in the United Arab Emirates, Al Yasin told Arabian Business that Saudi Arabia and the UAE were the strongest markets for the firm in the MEA region.

12% to 13% of the total production demand for the firm coming from the region is a very decent number in regard to big markets such as Asia Pacific and the US, and it is one of the biggest percentages, according to Al Yasin.

The firm also has customers in the likes of Bahrain, Kuwait and Oman, and a new showroom is set to be opened in Riyadh in either 2020 or 2021, Al Yasin adds.

Former supercar manufacturer Lamborghini composites department manager Horacio Pagani founded the firm in Italy, and it now produces some of the most expensive and exclusive sports cars in the world, with production capped at just 40.

A record of more than 45 cars were manufactured in 2019 because of high demand, but there are no official plans for a permanent increase of production numbers even with the opening of the new office in Dubai, Al Yasin claims.

The office’s opening coincided with the launch of the latest Pagani vehicle, the V12 Huayra Roadster BC, which comes with a price tag starting at a hefty €3.1m.

Although the majority of the Pagani customer base is male, a female actually bought the company’s first sold vehicle – a manual Zonda – in the Middle East back in 2001.

Over the course of the last three years, however, there has been an increase in the number of female clients to Pagani, though Al Yasin did not provide a percentage figure.

Pagani vehicles actually have a higher resale value than that of the company’s new cars, with a Zonda that sold in Dubai in 2001 for $350,000 going for $6.8m in Abu Dhabi in December 2019.

Pagani cars are seen as an investment by buyers, and the company is there to take care of those investments, Al Yasin points out.

Because of this, the vehicles actually only gain rather than depreciate in value over a period of time, and Al Yasin’s own job is to take care of those investments.

This care also helps to keep the exclusivity of the cars intact.

Anyone who owns and drives a Pagani car or any other kind of motor vehicle in the UAE is under a legal obligation to take out at least some form of basic third-party car insurance.

There are also many more comprehensive forms of car insurance policies that residents of the UAE can take out if they choose – these include protection against theft, vandalism, or damage caused to a vehicle as the result of bad weather.